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Meta Certified Digital
Marketing Associate
Meta builds technologies that help people connect, find communities and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
In collaboration with Meta, Certiport, a Pearson VUE business, is proud to bring you the Meta Certified Digital Marketing Associate Certification. The Meta Certified Digital Marketing Associate is a great addition to the Certiport business certification portfolio and our first that focuses on helping learners launch their marketing career.
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Exam Name
Meta Certified Digital
Marketing Associate
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Delivery
Exam Length
Pass Mark
No. of Questions
Question Type
Flexible, Online Hybrid
50 mins
700/1000
46-50
Single/Multiple Choice, Drag-and-Drop, Sequencing, Scenario-Based, Matching Questions
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Global recognition:
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Exam Objectives
1. The Value of Meta Technologies
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Identify Meta technologies
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Communicate the value proposition of Meta technologies for businesses
Learners who earn the Meta Certified Digital Marketing Associate Certification understand the value that advertising on Meta technologies can deliver for businesses, small and large, by helping them reach new and existing customers. Whether a learner wants to start a career in marketing or upskill and expand their expertise, the Meta Digital Marketing Associate Certification is a great place to reach professional goals and validate their skillset.
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The value of a Meta Certification:
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Reach business goals on Facebook, Messenger, Instagram and WhatsApp
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Run efficient campaigns on Meta technologies
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Produce higher quality, more innovative work
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Prove expertise in creating, managing and measuring ads across Meta technologies and in the industry
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Maximize career growth
Learners that earn the Meta Certified Digital Marketing Associate are expected to have the required knowledge and work-ready skills necessary to launch a career in social media marketing, through at least 150 hours of instruction.
2. Establish a Business Presence
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Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences
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Explain the process to customize settings within Meta Ads Manager
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Apply creative best practices optimized for mobile experiences
3. Advertising Fundamentals
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Recognize the value of advertising on Meta technologies
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Recognize the importance of matching business goals to ad campaign objectives
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Communicate the value of the Meta Pixel and the Conversions API
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Describe how people are charged for ads and where the ads are shown
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Identify data privacy protections and common ad policies
4. Reporting
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Identify campaign results through Meta Ads Reporting
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Measure the success of a campaign
5. Creating and Managing Ads
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Identify the difference among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager
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Identify settings available at the campaign, ad set and ad level
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Determine the ad campaign objective to achieve business goals
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Identify ad targeting capabilities
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Determine the appropriate ad formats for a given scenario
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Identify budget and ad scheduling options
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Identify the relationship between budget and estimated results
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Still have questions?
Get in touch with our dedicated team. We’re here to help you find the right certification for your needs so you can achieve your career goals.
Our education consultants are available for FREE and will cover:
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Your Learning Goals: What skills are you looking to develop? What software are you looking to build competency in?
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Your Career Goals: How will certifications benefit your career?
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Your Experience: What is your professional background? Do you have a relevant academic background?
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